The question, “Who owns MEDDPICC?” has generated considerable interest among sales professionals, trainers, and businesses worldwide. To clarify: MEDDPICC is a registered trademark owned by Darius Lahoutifard, a distinguished entrepreneur and leadership expert. The trademark is exclusively utilized by his affiliated legal entities and platforms, primarily MEDDIC Academy, along with the MEDDPICC websites, 01consulting, and…
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The Role of Budget in Transactional Sales In transactional sales with a short sales cycle and low value-added sales, leveraging the customer’s budget as a qualification criterion has been a common practice. It makes sense—budget is a critical qualifier. In fact, it serves as a pillar for several traditional sales methodologies, such as BANT, which…
When asked about the top three elements an ideal Sales Kick-Off (SKO) should include, I initially emphasized Education, Education, Education—much like how a real estate agent prioritizes Location, Location, Location when choosing a home. However, upon further discussion, I conceded that Motivation and Purpose could complement Education, even though motivational speeches tend to lose their…
What is MEDDPICC®? MEDDPICC represents a series of educational products and services, including slides, videos, courses, workshops, books, audiobooks, and other content, authored by Darius Lahoutifard and marketed by MEDDIC Academy to help implement MEDDIC or MEDDICC sales concepts, ideas, frameworks, and methodologies. MEDDPICC is a registered trademark owned by Darius Lahoutifard and exclusively marketed…
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