What MEDDIC Academy Clients say
More MEDDIC Customer testimonials with our own METRICS below
MEDDIC Academy’s training moved our win rate from 7% to 51%.
With my experience and network, I had a good knowledge of people who could help us with a MEDDIC Implementation. After a review of several Sales Training companies, we selected MEDDIC Academy because of the practical approach, the strong blended learning program, and Darius’ experience.
The results were terrific. Larger deals were signed faster, with a common language established between AEs, SDRs, SEs, CSMs,…. To give you some metrics, our average win rate was 51% with MEDDIC vs. 7% without. Amazing! Thanks Darius
Ian McEwan
Chief Revenue Officer, Aryaka
We were totally familiar with MEDDIC, and needed the right partner to deploy it.
Energetically empowering and relentlessly helpful, Darius is a pleasure to work with. Together with our sales leadership, we needed a new, coherent, comprehensive and scalable framework for our global sales force. As ex-PTCs, totally familiar with MEDDIC, we had a clear idea of how we wanted to deploy the methodology at IHS Markit. We also needed a blended formula, not just a facilitator talking. We wanted to avoid the old school training which fades away within days after the training, no matter how great the speaker is; a solution that would teach and support the team in the long run.
After 6 months I can now affirm everything went as expected, and we even extended the platform to our channel partners. Darius and MEDDIC Academy under-promised and over-delivered.
Ken Honroth
Senior Vice President & General Manager at S&P Global
Energetic, articulate, passionate and clearly a guru
I was familiar with MEDDIC sales methodology but I didn’t know Darius personally until two months ago. I met Darius during our vendor selection process. Darius was energetic, articulate, passionate and clearly a guru on sales qualification using MEDDIC. This was supported by his impressive business results as a sales leader. He practices what he preaches and it was clear he applied MEDDIC during our buying / his sales process.
LogRhythm sales leadership decided to entrust our sales force to Darius for our annual SKO and the complete training program from MEDDIC Academy. Feedback was incredibly positive from the sales teams. His blended learning program allowed our global teams, including senior RSMs, RSDs and SEs, to stay engaged and to map the reality of their daily customer interactions with the concepts of MEDDPICC. I can already see this in action and I truly believe this will deliver impressive results. Thoroughly recommend Darius and MEDDIC Academy.
Kev Eley
Vice President of Sales at LogRhythm
Revenue increased by 200%
We wanted a sales intervention around MEDDIC to be carried out to evaluate gaps in our sales processes. After evaluating multiple options we engaged with Darius and it was a wonderful experience. His analysis of gaps and recommendations was sharp and actionable. We implemented some of these and the result is that 12 months out, our monthly revenue is 3x of what it was 12 months back.
Rajeev Agrawal
CEO, Innoviti Payment Solutions
Engaging MEDDPICC Training That Stuck Globally
My organization entrusted Darius Lahoutifard to train our global revenue teams using the MEDDPICC framework, and we couldn’t be happier that we did! The MEDDIC Academy eLearning modules were structured in a relatable format, exceeding the expectations of our revenue teams. The true differentiator, however, (and why we selected MEDDIC Academy over other vendors) was the face-to-face time we had with Darius. Even in a web-conferencing format, his engaging, thoughtful approach to guiding our sellers through the application of each MEDDPICC element to deals created an impactful, memorable experience that resonated across our global teams. We are confident that thanks to Darius’s memorable approach, we now have the foundation to successfully execute deal qualification.
Lisa Capra – PhD, MBA
Director, Global Revenue Enablement, LumApps
We nearly doubled our revenue!
We had heard a lot of great things about MEDDIC but were not sure how much implementing the methodology would impact our numbers.
Darius organized an in person workshop after the online classes. Everyone was very engaged and loved it. We just finished our fiscal year and I can confirm we nearly doubled our revenue.
Of course not all is due to the sales methodology, but MEDDIC played a key role. Also, sellers’ performance improvement post-training is directly proportionate to how rigorously they apply MEDDIC.
It’s quite amazing. Thank you!!
Richard Allin
Chief Revenue Officer, Engage XR
It’s game changing!
We just finished the full program from MEDDIC Academy with our entire sales & marketing teams; MEDDPICC eLearning + live workshops + collective deal reviews. Despite the challenges related to the wide range of our solutions, Darius managed to take the team through a highly invaluable experience with a 100% practical approach applicable to all our markets. Every nugget learned is accompanied by a story from his experience, making the point clear, easily relatable, and memorized.
The feedback from my teams is excellent. Within hours after the workshop, several AEs and RDs applied MEDDPICC to their ongoing opportunities and listed their next action items in their account plans. They embraced the methodology immediately. It’s game-changing.
Drew Hilles
Senior Vice President at Veritone
The only blended learning platform
If you are looking for a comprehensive MEDDIC training, Darius offers the only online, in-person and customized MEDDIC curriculum available today. I looked at several options for MEDDIC training and MEDDIC Academy was the only blended learning solution that offered on-demand (and even multi-lingual) options.
Debra Enander
Head of Sales Enablement at Cisco

